Hollyhock Baking Company specializes in freshly-baked cupcakes and other assorted goodies with gluten-free ingredients
(and organic ingredients where possible).


Buttermilk Chocolate with Chocolate Frosting: 

This is a recipe based on the “secret” recipe of one of Jenny’s mother’s lovely friends. Threde was a consummate hostess who worked in the fashion industry. Jenny loved visiting her Aspen Alps condo, where Threde always showered her with attention. This was the cake that Jenny and her Viennese father and grandfather would always request her mother bake for special occasions. 

Carrot Cake with Cream Cheese Frosting: 

This recipe was a family favorite when Jenny was a child – especially for picnics to Ashcroft or other outdoor adventures — made by Jenny’s mother, and devoured by Jenny and her sister Carrie. Best enjoyed in the fresh mountain air. 

Vegan Strawberry with Strawberry Frosting:

This is a lovely summer cake made with vegan AND gluten-free ingredients. Dedicated to my vegan friends out there, I am looking at you Alanna….

Lemon with Cream Cheese Lemon Zest Frosting: 

A bright lemony treat, perfect for summer. Just the right amount of sweetness balanced with the tartness of organic lemons.


A box of four cupcakes is $20
A box of one dozen cupcakes is $60
A box of one dozen mini cupcakes is $25
A 9” round cake is $50

Current flavors are:
Buttermilk Chocolate with Chocolate Frosting
Carrot Cake with Cream Cheese Frosting
Vegan Strawberry with Strawberry Frosting
Lemon with Cream Cheese Lemon Zest Frosting

Please contact Jenny to discuss custom orders.
Many vegan and dairy free options available.


(970) 366-0639

About Jenny

The baker, Jenny Rose, was born and raised in Aspen, and thinks fondly of the Hollyhock as one of the quintessential flowers from her youth. She worked as a paramedic on Buttermilk Ski Patrol for many years, and now holds a Master’s degree in Nursing. While spending several years nursing in busy hospitals in Chicago and San Francisco, baking became her way to unwind and escape from the challenges of front-line healthcare work.

Jenny’s aim is to bring you delicious cupcakes and other baked goods with gluten-free ingredients that still taste as good as the original! The cupcake and cake recipes are updates on her family’s favorites.

Jenny Rose • Aspen, CO • (970) 366-0639 • jenny@hollyhockbaking.com